Inspired
by the recent fury directed
at Treasury Secretary Tim Geithner we here at Steady Diet of Film have
elected to take a brief break from dwelling on the misfortune and
anxiety of the present economic climate. Instead, let us examine some
of the good news for documentary/independent film-makers within the
crisis.
1a. Venture capital removed from the financing process
Back
when the economy was (artificially) good and there were millions of
dollars in hedge fund proceeds with nowhere to go, many independent
film producers found themselves on the receiving end of no- to
low-strings attached investments. This money came from people with
little to no interest in long-term careers in the film industry but who
were excited to see their name listed as an Executive Producer on the
big screen and the VIP treatment they received when visiting a film
set. Unfortunately the projects that were most likely to attract this
kind of investment were the ones generated from the odious and rapidly
failing "Sundance model" of attaching A-list actors and actresses to
projects imbued (not always legitimately) with credibility due to their
lower budgets and quirky subject matter (thereby insulating the actor's
reputation when they chose to follow up by doing movies with talking
dogs). Films produced under these circumstances were unofficially dubbed
the Sundance model because producers hoped their films would
springboard from the annual Park City film festival to plush studio
distribution deals.
In recent years, the viability of this
model weakened. Fewer films were recouping their enormous purchasing
prices. A few examples of spectacular Sundance failures are chronicled
by the Onion AV Club here.
As the Sundance model began losing steam in the narrative film market
it was being applied to the documentary form with mixed results. A-list
celebrities began doing voiceovers, on-camera appearances and
promotional tours for documentaries with which they seemed to have
little conceptual involvement.
Distribution is an incredibly
lop-sided business tilting towards DVD sales. Very few films recoup
their production, print and marketing costs theatrically. Yet they are
forced to have some kind of run in theaters in order to garner press
attention and avoid the stigma of going straight to DVD. Smaller films
work with even tighter margins to ensure successful DVD sales.
Ancillary revenues (such as television rights, pay-per-view as well as
the embryonic but generally optimistic world of digital streams) pay
out a much larger proportion of a film's final proceeds.
In the mid-aughts celebrity involvement was being courted more heavily to bring more immediate attention to documentaries.
Theoretically, the hope was to elongate the theatrical runs and create
more interest in follow up sales. In practice it proved somewhat
effective for Nadia Conners and Leila Conners Petersen's environmental
documentary
11th Hour featuring Leonardo DiCaprio which took in just under $1M at the box office. But this strategy fell flat for
Nicole Kidman
with I Have Never Forgotten You: The Life and Legacy of Simon
Wiesenthal, Don Cheadle with Darfur Now and Joan Allen with The Rape of
Europa. While celebrities are human beings, perfectly entitled to
personal investments in social and historical causes the present
climate of celebrity culture is inextricably enmeshed with crass
commercialism. This makes it
difficult for the public to distinguish between an endorsement of a
social issue and a
line of Louis Vuitton handbags.
1b. No new social networks.
According
to a recent report from the BBC
Facebook's user base is up 25% from last year. The user base of
Twitter, the recently en vogue micro-blogging startup is up 1689% (the
only services with that kind of growth in this economic climate are
food banks). Without venture capital money at the ready to be poured
into new and exciting (but
completely profit-adverse) social networking ventures, it's safe to say
that already exisiting sites are
going to continue to be the main online avenues people use to connect
with friends, meet people and learn all about your awesome film.
Independent
film-makers having been sternly lectured to by distributors, festival
panelists and filmmakers from the trenches that their
MySpace/YouTube/website presence is the troika of their (necessitated)
internet presence. Having a closer relationship with your audience will
also give film-makers a greater stake in how the embryonic but
generally optimistic world of digital streams will take shape over the
coming years.
2. Newspapers are on their way out and people need to get information somewhere.
As
print journalism dies a slow and painful death, news consumption is
actually soaring in the United States. The Project for Excellence in
Journalism released its annual State of the News Media report earlier this month.
They found that not only are audiences gravitating towards individual
journalists (and away from institutions of journalism) but that cable
news networks have become perfectly acceptable venues for political
discourse. Audiences have become too cynical to expect objectivity from
reportage, but with increased access to their own universe of fact
checking they are willing to give smaller outlets the benefit of the
doubt. This creates a climate of receptivity to informative, thoughtful
documentary work that critically
engages its audience.
3. Audiences still pay to see movies
People
are responding to economic uncertainty by cutting back on a lot of
non-essential expenses like dining out and elaborate cell phone plans.
But they're not willing to be bored no matter how bad it gets. The
number of movie tickets sold dropped slightly last year, but it's worth
noting that the gross revenues increased because movie-goers were
willing to pay higher ticket prices than they had in previous years.
The online movie rental giant Netflix hit 10 million subscribers in
February 2009. In their 4th quarter for 2008 (when housing, insurance
and stock markets hit crisis status), they posted profits up 19% from
the previous year. Even Sony's pricey gaming console the Playstation 3
(starting at $400) trounced its top competitor the xBox360 (which
starts at $250) in large part due to its built-in BluRay player.
4. Ken Burns is out of a job
No
offense to the Emmy-winning documentarian who re-invented the slow pan
of the still image, but the news that floundering auto giant
General-Motors was ending their 22-year commitment to the film-maker
signals great opportunity for film-makers down the food chain. Consider
that Burns's previous films (covering the subjects of Jazz, WW2,
Baseball, the formation of the West and the Civil War) have a combined
runtime of 76.5 hours and have been PBS staples for the last 20 years.
After Burns' six-part series on the national parks system airs this
fall there will be an enormous gap in public television programming
nationwide. Some of the larger PBS affiliates may respond by following
in the steps of HBO Documentary and acquire
more films from the festival circuits. Smaller affiliates may see this
situation as an opportunity to work with more local filmmakers. Which
brings us to my final point...
5. Film-makers will be forced to focus on their own backyards.
We do not need more western gonzo filmmakers heading to warzones to make
documentaries about the experience of being a western gonzo documentary
film-maker in a warzone. These films are at best shallow, slight works and at
worst self-congratulatory. They shamelessly exploiting the suffering of
others for the sake of adding more mediocrity to the world. It's the
film world's contribution to cultural imperialism and it simply needs
to stop.
In a perfect world, these films couldn't get funding. In today's troubled economy, they might not, which might
allow for film-makers indigenous to these regions and conflicts to speak for
themselves. But really the chief concern needs to be the cessation of
crappy gonzo docs.
Far be it for me to make light of events that are causing anyone
anxiety or suffering. But in a time of chaos, when the systems we know
are quickly eroding, there is opportunity for us to seize upon, adapt
and destroy what doesn't work for us.
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